Marketing.MARK
No.1
STRATEGY
The Foundation for Growth: From Diagnosis to the 90/180/360 Day Plan
Brand positioning, value proposition (UVP), brand architecture
Segmentation
Go-to-market
Action roadmap + schedule and metrics
No.4
CONTENT
Photography, video, graphics - a content library that works
Production
Storytelling
Photo: image, product, event
Copywriting
No.2
Employer Branding
An employer brand that attracts and retains talent
EVP (Employee Value Proposition) and the employer archetype
Content EB
Career page and recruitment ads
Referral programs
Measuring results:
No.5
DESIGN
Marketing and sales materials, branding, branding system
Visual identification
Brand Book
Pitch deck, sales presentations, offers, one-pagers, brochures
Materials, roll-ups, gadgets (office, event, stand)
No.3
EMPLOYEE ADVOCACY
Activating brand ambassadors in the team
Publication policy and rules (security, GDPR, brand safety)
LinkedIn/social selling workshops for employees and leaders
Ambassador program
Indicators
No.6
SOCIAL MEDIA/WWW
Visibility that converts
Channel strategy, publication calendar, moderation, paid campaigns
Monthly reports and dashboard
WWW
Basic SEO
GDPR compliance, cookie policy
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